48 picture frame ornaments. One floor stand display. $347 per shipper. No AHC branding. Priced and sold however you decide. A proven impulse buy right at the front of your store every Christmas season.
Picture frame ornaments are one of the most universally giftable products in retail — personal, beautiful, and at a price point that makes them an easy add-on purchase. Every family puts up a tree. Every tree needs ornaments. And a frame ornament is the kind of gift people buy for themselves, their kids, and everyone on their list.
The shipper is a floor stand display — designed to sit at the front of your store, near the register, or in your Christmas section. No assembly complexity. No branding requirements. You set the price. You keep the margin.
The shipper arrives as a complete unit — 48 picture frame ornaments loaded into a floor stand display. No AHC branding on the product itself. Your customers see a beautiful, giftable ornament. You see a high-margin seasonal product that sells itself.
Picture frame ornaments are perennial. People come back for them every year. Once a customer finds an ornament they love, they buy one for themselves, one for a friend, and one for a family member. The impulse buy multiplies.
And unlike most seasonal products, a picture frame ornament carries emotional weight. It's not just a decoration — it's something people use to mark the most important moments of their year. That's a product worth carrying.
At $347 for 48 ornaments, your cost per unit is $7.23. The margin is yours to set — here's how it plays out at a few common retail price points.
| Retail price per ornament | Revenue (48 units sold) | Your cost | Your profit | Margin |
|---|---|---|---|---|
| $9.99 | $479.52 | $347.00 | $132.52 | 27% |
| $12.99 | $623.52 | $347.00 | $276.52 | 44% |
| $14.99 | $719.52 | $347.00 | $372.52 | 52% |
| $19.99 | $959.52 | $347.00 | $612.52 | 64% |
| $24.99 | $1,199.52 | $347.00 | $852.52 | 71% |
These are illustrative figures based on selling all 48 units. Actual results will vary based on your store, location, and pricing strategy.
Seasonal urgency
Christmas creates a hard deadline. Customers aren't browsing — they're buying. A floor stand display at the right moment converts browsers into buyers without any selling required.
Universal giftability
A picture frame ornament works for everyone — parents, grandparents, teachers, coworkers, friends. It's the kind of product customers pick up three or four of at a time.
No branding friction
There's no AHC branding on the ornament. Your customers see a clean, beautiful product. You carry it as your own seasonal offering with zero brand conflict.
High emotional value
A frame ornament isn't just a decoration — it's where people put the photo from the best moment of their year. That emotional weight drives purchase decisions in a way that a generic ornament never could.
America's Holding Company was founded on the belief that ordinary people deserve to own a piece of what they help build. That starts with the Christmas ornament subscription — but the retail shipper is the bridge between a direct-to-consumer model and something that reaches millions of people every holiday season.
Our goal is to get these shippers into WinCo Foods stores across the country. WinCo is an ESOP — an employee-owned company — and the alignment between what WinCo stands for and what AHC is building couldn't be more natural. A product that helps people frame the most important moments of their lives, sold in a store owned by the people who work there.
Every retail store that carries this product brings us one step closer to that goal. If you're a buyer, a store manager, or anyone who can help get this product onto a shelf — we want to hear from you.
We're taking reservations now. When shippers are available, you'll be first in line. No payment required to reserve your interest.
For bulk orders, corporate buyers, or WinCo inquiries — reach out directly. Justin handles every wholesale conversation personally and would love to talk about getting these into your stores.