Core Values — America's Holding Company
Core values

The standard every owner holds themselves to.

These aren't rules handed down from a board room. They're the beliefs that drove the founding of America's Holding Company — and the standard that every subscriber, shareholder, and team member agrees to when they become part of this.

Ownership comes with responsibility. If you're going to own a piece of something, you have to be willing to show up for it — and for the people building it alongside you.

"Everyone who owns equity within America's Holding Company holds themselves to a high standard — and holds themselves accountable to the values below."
01
Love on people

You are not going to be rude or a jerk for no reason. We are always looking out for our fellow humans. This means operating as a team player — whether you are part of the business directly or not. If there is a way to help, we help. This is about teamwork and making sure that everyone in this community is better off for being here.

02
Have fun

Life is very short, and you should love what you do. We want you to prioritize enjoying the work, what you do, and who you do it with. Don't take yourself too seriously. The best things get built by people who genuinely enjoy building them — and that starts here.

03
Be candid

Much harm comes from things left unsaid. To provide the level of service and care that we demand for our subscribers and shareholders, you must be candid — with yourself, your teammates, and your community. Even if it hurts to say, it is your duty to say it. This will save everyone time and heartache in the long run.

04
Trust, then verify

We lead with belief. We focus on trusting what is said, then verifying the information. We believe that everyone is innocent until proven guilty — and we let that principle guide every interaction inside and outside of this company. Good faith is the foundation of any real community.

05
Do what's right

At the end of the day, we live with our consequences. You know whether something is right or wrong — and you know what you should do when it comes to taking care of a subscriber or a fellow owner. It is your responsibility to do what is right for everyone involved, which may not always be what's easiest for you or the company.

06
Work smarter

There is almost always a better way. Our company is built on getting results — not on how much time it took to get them. It is everyone's responsibility to help us continuously improve. When you find a better way to do something, share it. That's how this company grows — together, not in silos.

What this means for owners

Being an owner here means more than holding shares.

Most companies have core values printed on a wall somewhere that nobody reads. Ours are different — because our shareholders aren't employees. They're subscribers who chose to be here. That choice comes with something.

When you subscribe to America's Holding Company, you're not just buying an ornament or earning shares. You're agreeing to show up as the kind of person this company is built for. Someone who looks out for others. Someone who tells the truth. Someone who believes the work matters.

That's the standard. That's the community. That's what makes this different from every other subscription you've ever had.

  • You treat every fellow subscriber like a partner, not a stranger
  • You say the hard thing when it needs to be said
  • You lead with trust, even when it's uncomfortable
  • You do the right thing even when nobody's watching
  • You share what works so others can grow too
  • You never forget that this was built to take care of people — including you
Ready to own a piece of this

If these values sound like you,
you belong here.

$27 a month. A Christmas ornament. Real ownership in a company built on the belief that your time has value — and that the people who show up deserve to own what they're building.

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