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Today I have been thinking about who this blog is for. First and foremost, I write the blog for me. It is a documentation of my journey through time. Should this ever work, I have a history of what I went through to bring it to life. Second, I am writing this blog for my kids. I want them to have something to go back through after I die and see how I lived my life and what I learned in life. Third, I am doing this for any other parents out there like me who believe the world can be a better place and want to be a part of that change. Looking back over all my content, it is not designed to entice that third group to read yet, and I want to change that. I am going to start creating content around how I do my blog and how it is all set up so someone else can copy the idea and implement it for themselves. My hope is that this will drive the audience wider, and will start bringing in affiliate income from GoHighLevel which is what my who system has been built upon. I want to be teaching people what I have learned, and sharing with them the systems I have created to bring it to life. I want people to copy what I have built for their own families, or companies, or whoever they want to share ownership with. This whole system is built on the concept of time, and the fact that no-one owns your time but you. It is your choice how you invest that time, so invest it wisely! Create a goal, create a mission, and chase it relentlessly!
Hey, Life with Justin Stephens community! Justin here, with a journal entry reflecting on who this blog is truly for. As we document this journey through personal finance, success, business, sales, and marketing, today's post is about purpose and audience. Today I have been thinking about who this blog is for.
First and foremost, I write the blog for me. It is a documentation of my journey through time. Should this ever work, I have a history of what I went through to bring it to life.
Second, I am writing this blog for my kids. I want them to have something to go back through after I die and see how I lived my life and what I learned in life.
Third, I am doing this for any other parents out there like me who believe the world can be a better place and want to be a part of that change. Looking back over all my content, it is not designed to entice that third group to read yet, and I want to change that. I am going to start creating content around how I do my blog and how it is all set up so someone else can copy the idea and implement it for themselves. My hope is that this will drive the audience wider, and will start bringing in affiliate income from GoHighLevel which is what my whole system has been built upon. I want to be teaching people what I have learned, and sharing with them the systems I have created to bring it to life. I want people to copy what I have built for their own families, or companies, or whoever they want to share ownership with.This whole system is built on the concept of time, and the fact that no one owns your time but you. It is your choice how you invest that time, so invest it wisely! Create a goal, create a mission, and chase it relentlessly!
From my experiences, widening the audience feels like the next step—sharing blueprints so others can build legacies too. It's not just my story anymore; it's an invitation.
Blogs (and missions) evolve—in finance (systems for wealth), business (shareable models), and life (legacy for kids). Document, teach, invite.
At Life with Justin Stephens, we share raw Journal Entries like this, alongside Point of View stories, Life Strategy tips, Resources, and Great Causes to inspire your path in finance, business, sales, marketing, and beyond.
Call to Action: Subscribe at justindcstephens.com for daily motivation. Who is YOUR project for? Comment below—I read every one.
P.S. Tomorrow, a Life Strategy post on building replicable systems. Stay tuned!
To your legacy-building success,
Justin Stephens
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