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Planning My First StoryBrand Workshop, Closing Referrals, and Networking Like a Pro

Journal Entry: Planning My First StoryBrand Workshop, Closing Referrals, and Networking Like a Pro

June 17, 20252 min read

Good morning!

It’s a beautiful day to be alive, and I’m kicking off this Tuesday with energy, clarity, and deep gratitude. There’s momentum building around a few key areas in my business—and today is one of those days where I can feel it in motion.

Networking with Purpose at Success Builders

This morning I’m heading out to Success Builders, a networking event I’ve attended on and off over the past year and a half. It’s a space for connection, referrals, and showing up. These real-world events help me stay grounded while still expanding my reach.

While it’s easy to get caught up in the online game, nothing replaces a handshake and eye contact. People do business with people they trust—and that trust is often built offline.

Launching StoryBrand Workshops: From Framework to Hands-On Impact

I’m more excited than ever about StoryBrand. The framework has helped me and many of my clients simplify their messaging and make their marketing work. Now, I’m taking it one step further:
I’m planning to launch my own interactive StoryBrand workshop.

The vision? A hands-on, in-person event where business owners work directly with me to walk through the StoryBrand process and walk away with clear, compelling copy they can immediately implement. Think messaging clarity, brand positioning, and customer-focused storytelling—all wrapped in one powerful session.

This is about getting it done together, not just learning theory.

Creating a Pipeline with Purpose: From Workshop to Sales Coaching

What makes this even more exciting is the collaboration I’m planning with my dad.

After clients go through the workshop, I’ll introduce them to him for Sandler-based sales training—a system I’ve personally used and benefited from since my early teens. It’s not just about teaching StoryBrand. It’s about setting people up for success from message to sales.

And yes, I earn a commission on any referrals I send his way. But it’s more than an affiliate partnership—it’s a family-powered mission to help business owners level up, end-to-end.

Client Work and Upcoming Shoots

After today’s networking event, I’m heading over to GSC’s site to prep for a video production day next week. I’ll be in Twin Falls next Wednesday, capturing content and continuing to build marketing assets that reflect the heart and mission of their business.

This kind of fieldwork—boots on the ground, camera in hand—is what I love. Real stories, real businesses, real transformation.

Final Thoughts: Keep Showing Up

Today is a reminder of what happens when you just keep showing up.

Whether it’s at a networking event, planning a new workshop, working with clients, or following through on partnerships—progress is built one intentional step at a time.

If you’re building something of your own, here’s the reminder:
Stay consistent. Stay visible. Stay human.

More to come soon.

StoryBrand workshopbusiness networking eventsmarketing workshop Idahosales training affiliate
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Justin Stephens

Justin Stephens is a husband and a father of 3. He is always looking for ways to create the impact that he is chasing, changing the way employees are compensated in America.

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