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Customer Service Excellence: A Life Strategy for Business Success and Lasting Relationships

August 14, 20253 min read

Hey, Life with Justin Stephens community! Justin here, and fresh off my first day at WinCo—where customer service is a core focus—today's Life Strategy post dives into why excellence in serving customers isn't just good business; it's a pathway to success, loyalty, and personal fulfillment. Whether you're running a side hustle like my handyman services, climbing a corporate ladder, or managing personal finances through client interactions, mastering customer service builds trust and drives growth. Drawing from my WinCo onboarding and past sales experiences, let's break down actionable strategies to elevate your approach. If you're looking to close more deals or strengthen relationships, this is for you.

Why Customer Service Excellence Matters

In business, customer service is the frontline of your brand—it's not about low prices alone (as WinCo shows), but creating amazing experiences that keep people coming back. Excellent service boosts retention (up to 95% loyalty rates), referrals, and revenue—key for finance stability. Personally, it fosters resilience: Handling requests with care reduces stress and builds meaningful connections. From helping a shopper find an item to loading their car, or in my handyman work, ensuring a yard job exceeds expectations, it's the details that turn transactions into relationships.

Step 1: Listen and Empathize – Understand Their Needs

Start by actively listening—ask open questions like "What prompted this today?" to uncover pain points. At WinCo, we're encouraged to interact and help find items, showing empathy. In business: For handyman clients, listen to why they need organization (e.g., stress from clutter) to tailor solutions. Tip: Use "I hear you" to validate feelings, building trust and opening doors to upsells.

Step 2: Go Above and Beyond – Deliver Wow Moments

Excellence means exceeding expectations—bag groceries if requested, or in sales, follow up with personalized tips. WinCo empowers us to load cars; in my hustle, I add free advice on maintenance. This creates raving fans and referrals. Tip: Set "wow standards" like quick responses (under 24 hours) to stand out, tying into marketing for word-of-mouth growth.

Step 3: Follow Up and Learn – Build Long-Term Loyalty

After service, check in: "How's the yard holding up?" to gather feedback and spot improvements. Use it to refine processes—WinCo's focus on experience means constant iteration. In finance: Track satisfaction to predict repeat business. Tip: Tools like surveys (Google Forms free) or CRMs (HubSpot) help log details for personalized follow-ups.

Step 4: Empower Your Team – Scale with Consistency

If growing (like aiming for handyman acquisition), train teams on service excellence. WinCo does this across roles; apply by role-playing scenarios. Tip: Reward wow moments to maintain culture, boosting morale and retention.

Why This Strategy Fits Your Journey

Customer service excellence isn't optional—it's a strategy for sustainable success, from boosting sales to resilient relationships. In my WinCo role and hustle, it's already paying off.

At Life with Justin Stephens, we deliver actionable Life Strategy like this, alongside Journal Entries, Point of View stories, Resources, and Great Causes for your finance, business, sales, marketing, and life goals.

Call to Action: Subscribe at justindcstephens.com for daily tips. Share a customer service win, and comment: What's one way you'll elevate your service?

P.S. Tomorrow, a Point of View post from a service industry vet on excellence in action. Stay tuned!

To your success,
Justin Stephens

customer service excellencecustomer service tipscustomer service strategiesexcellent customer servicecustomer loyaltycustomer retentionbusiness customer servicecustomer experiencerelationship building in businesscustomer service in retail
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Justin Stephens

Justin Stephens is a husband and a father of 3. He is always looking for ways to create the impact that he is chasing, changing the way employees are compensated in America.

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